Sunday, October 5, 2008

Web design a competitive business

By Ben Fouche

Web design is a art that became very competitive today. Most people who are computer literate can design a website today. There is a huge variety ofsoftware packages which make it easy for specialists as well as inexperienced designers of websites. So to say anyone can these days create and develop a well presented website. Well designed an productive websites that which will attract clients are not always that easy. Important facets of the web industry like database applications, e-marketing tools like seo, banner advertising, flash, etc., need to be incoporated to present a well sructured website.

Web design is aimed to create web pages and websites in such a manner that it is suitable for interpretation and can easily be displayed by a web browser.Web design can be effectively used to attract clients or customers to your website and web pages.Web design can be seen as an art or skill when properly applied.Website design involves not only graphic design skills but also includes other Internet and IT technology skills.The ability to navigate easily through a website is definitely obtained by lots of experience and skill.

Web design is in many cases a hobby that becomes a part time money earner and sometimes a full-time profession. Web designers should train themselves to become skilled to provide a wothy product to potential clients. Someso to say webdesigners cause a lot of damage to the web design industry. Customers are getting the wrong impression of web design an the power of this great marketing tool. Websites can be designed with static pages but also includes dynamic and interactive pages in which case different users can access the web pages and database of such applications.

A website is therefore not only a collection of information about a particular topic or subject, but rather a combination of professional web design , IT, database, Internet and other business skills like marketing and accounting knowledge.Proper web design can be the one big factor attracting customers to your business. A fine balance between a good looking website, functionality and professional search engine optimization is probably the secret of the success of many succesful websites.

In most cases the first page or homepage of a website is is most important. However,other pagescan be designed to draw attention before your client sees your homepage. landing pages which are also called splash pages are used as the attraction in some cases. Attention of a clent get drawn by these pages and then get diverted to the main application or page wher the sale is converted. Web designers will design a home page or splash page in such a way that it will draw attention to specific areas, but also in a way that the rest of the website's pages can easily be reached. They structure and layout of splash pages is simple and meant to capture the attention of your client, the moment it opens.

URL's or the the web address refers or index each page on the world wide web, making it easy for us to find specific pages amongst the billions of other. various pages and formats like HTML, PHP, images , video, audio and other objects get linked or can be referred to by these url's or web addresses. Srearch engines and web directories also play a important role in finding information on the web. Designers of Websites should therefore know how these directories and search engines function to ensure good results when someone is searching for the content on yourwebsite.

Seo is probably the most important factor in web marketing today. Some great looking Websites can never be found on the internet because of lack in this area. Web masters and web developers make use of professionals when it comes to serious optimisation of certain keywords. Owners of Websites that are not properly optimised for search engines are a waste of time and money. Experts on SEO can easily be found on the internet, but be careful as there are alsy many fake sites and different levels of skill.

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