Friday, October 31, 2008

More Master Resale Rights Sales In 5 Quick Stages

By David Koflinger

A product with master resell rights can earn you a fortune without you knowing how to create products and websites. It is one of the main ways that people use licensed products to add additional streams of income.

Let me explain master resell rights first. It simply means you get a product, and then have the ability to sell it, and offer resell rights to anyone that buys it. Of course, you may also sell it without resale rights, but having the two options gives you two alternatives to offer. Transferable master resell rights also let you pass on master resell rights to your customers.

A killer product with master resell rights really depends on the market you are in. Ideally, you want an easy to sell product in high demand. If it's an e-book, then selling it and handling orders may be a simple matter, but if you sell a script that requires updates and patches, then customer support may become quite an ordeal.

Usually, a really good master resell rights package is one that you understand, and one that has an excellent price point (good enough that you can make great profits, and not so high that you go bankrupt acquiring it). It should be a good quality product, and one that has not saturated the marketplace.

When it comes to pricing MRR packages, there is no consensus on what is best. That is because it depends on everything we discuss below and also the perceived value of the product. If people believe the product will turn back the aging clock, or easily add an extra million to their bank account, then it will have a higher perceived value that an e-book that shows you how to organize your web browser bookmarks.

You should also focus the products you sell with rights in a focused market. If you offer a diverse array of unrelated products, then people will not be drawn to you and your website. It is much better to focus things and sell related products that target a single market segment.

High quality exclusive information or products that is new on the market will fetch a higher price than things that are developed without quality control and that have been sold for a long time.

Sometimes vendors will restrict you to a certain price range for their products, or limit how you bundle their products, and this can handicap your ability to differentiate yourself online, and limit the profits you can make.

The products that come with no restrictions are also a problem, since some marketers will do things to make the product be perceived as worthless, and then no one makes any money.

If you get a product that comes with tools to help you promote and sell it, it can be a significant advantage. Not only will it save you a lot of time, but it can also provide you with things that work right out of the box, rather than having to learn a lot of stuff and risking failure.

To make really good money, you should also be able to move fast. This means getting a product, and making it available and marketing it quickly can position you as the authority, rather than another reseller on page 3 of the results. If you get marketing tools, like banners and articles, you can also promote your site quickly, too.

Another advantage of buying something with resell rights is the extra stuff you get, like download pages, graphics, sales pages, and other tools to help you make profits quickly.

And finally, I would like to mention bonuses. If you sell something online, consider adding a related product or service as a free bonus, and you will get customers seeing your offer as more attractive, and they will buy from you more often. It's a proven way to boost profits.

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