Thursday, October 30, 2008

How to Have a Successful Home-Based Business

By Theo McLanahan

To have a successful home-based business, you have to look beyond the gimmicky "get rich quick schemes" and nurture your own success. Not many people make a million dollars by doing next to nothing. It takes hard work, persistence, knowledge and most of all knowing your customer base and catering to them.

Even if so, the rate of success is very thin, more so in an industry where more than 95% people drop out on an average.

If you truly want to be successful in the home-based business arena, you have to take charge of your business and become an expert in these areas below:

1. Command over the telephone

You have to be excellent at conversing with customers over the phone. You should be well versed in email as well, but talking on the phone usually saves less time when it comes to solving problems and answering questions.

With excellent communication skills, you will realize that half the job is done. But the need of the hour is knowing the mindset of the consumer you are talking to, and coming to terms with his needs. Indeed, such a skill is not only a science, but also an art.

Consider a situation where someone makes you a call and pleads with you to let him know what business you are into.

Being able to deal with such a potential customer can really help improve your business.

Dealing properly with such potential customers is what can really get your business touch the sky!

2. Involvement in the Internet

A great website is a must for an online business. Not just one with flashy words and clipart but one that functions properly.

What matters in online business is a company which is renowned, and not just any random one which claims to provide you with an excellent website which looks very attractive.

Be sure your site contains information and items that customers want. In other words, know your customer and what sells.

3. Provide well-written material to your customers

As mentioned earlier, your site has to contain well-written information for customers. This can either make or break your business.

This means knowing your customer intimately and knowing what they want. Your site is a promotion of your product much like a written sales letter or pamphlet. The site also works to sell things for you while you are busy doing other things. So invest time in it.

So the keys to success are selling the product and not expecting it to sell itself, and knowing your customer and being able to communicate effectively with them.

So finally the meaning is clear. You have to sell the product, and not expect sales to happen by itself.

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