While podcasts can be a great way to add interest to your website and attract new traffic, it can take some time to build up a steady audience. In this article we will go over some ways to keep your listeners coming back for each new edition of your podcast.
First things first- you heed to have high quality podcast content. Your listeners will come back if your information is helpful and/or entertaining. In order to have fresh content, you should consider ideas like having a co-host, interviewing experts on the topic, answering listeners questions, etc.
Providing a "teaser" is a great way to keep your listeners coming back for more. Most television shows will feature a clip from the next week's episode after the ending credits roll on each new episode. This gives the audience a little tease about what is yet to come. Once their curiosity is piqued, they will come back to find out more.
Your own local radio stations probably hold several contests through the year, and you can apply those same things to your podcast. Try partnering with other website owners who are willing to donate prizes or help you promote the contest. Each week, at some point in the podcast, you could give out a "clue", such as a word or phrase.
If you have your contest set to be discussed on four or more episodes, at the end of the concert, ask listeners to send in an email stating all four clues. The first three correct entries would be eligible to win your prize.
The easiest way to get your listeners to come back, is to involve them in each new show. They will be more dedicated if you can somehow make them feel as if they are a part of the show. Many hosts will give listeners a phone number on which they can call in, or record a promo message.
Your radio station may also use this tactic. They sometimes have their listeners record promos like "you're listening to xxwwnn 104.7" or something similar. The listeners feel connected and feel as though they have a bit of fame being on the show.
If your podcast isn't quite taking off as quick as you would like, keep working on developing quality content. Don't forget to keep marketing it. After some time, the time you put into it will pay off and you'll be enjoying a steady and loyal audience.
First things first- you heed to have high quality podcast content. Your listeners will come back if your information is helpful and/or entertaining. In order to have fresh content, you should consider ideas like having a co-host, interviewing experts on the topic, answering listeners questions, etc.
Providing a "teaser" is a great way to keep your listeners coming back for more. Most television shows will feature a clip from the next week's episode after the ending credits roll on each new episode. This gives the audience a little tease about what is yet to come. Once their curiosity is piqued, they will come back to find out more.
Your own local radio stations probably hold several contests through the year, and you can apply those same things to your podcast. Try partnering with other website owners who are willing to donate prizes or help you promote the contest. Each week, at some point in the podcast, you could give out a "clue", such as a word or phrase.
If you have your contest set to be discussed on four or more episodes, at the end of the concert, ask listeners to send in an email stating all four clues. The first three correct entries would be eligible to win your prize.
The easiest way to get your listeners to come back, is to involve them in each new show. They will be more dedicated if you can somehow make them feel as if they are a part of the show. Many hosts will give listeners a phone number on which they can call in, or record a promo message.
Your radio station may also use this tactic. They sometimes have their listeners record promos like "you're listening to xxwwnn 104.7" or something similar. The listeners feel connected and feel as though they have a bit of fame being on the show.
If your podcast isn't quite taking off as quick as you would like, keep working on developing quality content. Don't forget to keep marketing it. After some time, the time you put into it will pay off and you'll be enjoying a steady and loyal audience.
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