Tuesday, October 7, 2008

Web 2.0 Real Estate Marketing like the Pros

By Dr. Matthew Loop

Plenty of real estate professionals are unwittingly wasting their precious time and money on dated marketing techniques by listening to their consultants. That means no results, no wealth, and no prosperity. This isn't a pretty picture. We all know that the economy isn't looking so good, so these professionals need to be using more innovative tactics to get the job done or else they're doomed to failure. Consumers are paying attention from a different angle, and you need to adapt. Eric Hoffer once stated, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" You either evolve, or you become extinct and turn into dust. Your real estate business is no exception to this rule of nature.

Allow me to update you on the Web 2.0 social media juggernaut that is sweeping the globe at an accelerated pace. When you hear the word Web 2.0, it's just referring to social media and sharing websites like Myspace, YouTube, Facebook, Squidoo, Digg, and the masses of others. Web 2.0 has been credited with reshaping the way individuals and business owners think and communicate online the past few years. There is a worldwide shift that's been observed when it comes to attracting large amounts of fresh, highly targeted real estate clients for business (buyers and sellers).

It has been my pleasure for over 2 years to instruct realtors, real estate investors, and mortgage brokers on the best methods to get 5-10 calls from prospective clients each and every day without spending a cent on advertising. And this inevitably leads to 10-20 new clients for my students each month. I can teach you and your business to do the same, earning multiple sources of income by successfully utilizing the social networks of Web 2.0. And you'll be accomplishing all of this ahead of the rest.

I've been referred to by many well-known pros as an innovator with proven results. This is why I made the decision to consult other realtors, agents, and investors on how to attain the life of abundance they deserve by harnessing the power of social media and Web 2.0. With the fresh marketing strategies and tricks I unleashed a couple years ago, I single-handedly transformed the real estate paradigms of acquiring new buyers and sellers overnight. On top of that, I've shown the same professionals how to amass residual income by leveraging the web in ways they never thought was possible.

Don't be fooled by the generic versions popping up everywhere you turn trying to emulate my step-by-step video training series. These guys call themselves "gurus", but they offer absolutely no results. They can't even begin to offer the techniques and knowledge that I have to share. I've seen too many young real estate people fall into this trap, and fail miserably. If your consultant doesn't know anything about social media, they don't know anything at all.

I am the original Web 2.0 social media real estate marketing expert with proven results and references. I am grateful to have helped countless numbers of professionals lead richer, more fulfilling lives. People that I've coached have more freedom, time and flexibility in their days thanks to my mentoring. I've made it my mission to help business owners (in many professions) work smarter and not harder. Working killer weeks of 60+ hours gets old fast and can drain you of life and vitality

Before I go I'm going to share with you a great strategy to use today when taking the necessary steps to brand yourself and your business on these social media sites. Don't skimp; tell your story in about 6 paragraphs. Talk about your life and obstacles, the paths you've taken, and where your journey has led you today. Think of it as a heartwarming story. How about a title like:"Who is (Your Name)?" When people see and know that you're a real person, they are 10 times more likely to give you their business. What's your motivation, and why are you in the business of helping people? People don't like ads thrown in their face, so make it personal; human.

Furthermore, before you start to invite others to view your profile, be sure you've created a few blogs. Information and videos will keep people fixed to your page as you strategically build your name and credibility in your local community. I go much deeper into the tested and proven dynamics in my 30 step-by-step video training tutorials at the site below. Take heed to these concepts and start to immerse yourself in the quickly growing Web 2.0 phenomenon. If done in the certain way I discovered, you'll have all the real estate business you want and be able to create residual income with little effort.

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