Monday, October 6, 2008

The Pros and Cons of Using Subdomains

By Ricardo d Argence

Most businesses don't like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your website, being ignored by bots and index spiders in search engines and all in all, it just doesn't look right. So let's check our facts on subdomains.

Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don't start with the "www".

Efficiently is ranked well by subdomains. Search engine spiders and bots do not discern between the ranking of sectioned off subdomains and regular domains. Provided you have optimized your content with SEO keywords, having a subdomain or regular domain makes no difference.

We will act like there are a lot of categories on your site. Should you make a submission to a search engine, you might submit every subdomain in its unique category yet obtain a nice ranking nonetheless.

Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.

If the main domain name is banned do not worry about your subdomain being banned. The subdomain is affected if the main domain happened to be banned. You will notice it a lot in sites which have adult content and are violating certain agreements signed with a provider that does not want a domain used to host adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.

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