So what's the most common mistake in ads, web pages, sales letters, brochures?
99% of businesses make this mistake and it will cost their business thousands of pounds in lost revenues.
Using a grabbing headline.
Yes really. It's that simple. You need to attract attention.
Your ad needs to be the one piece of information your customer reads today.
People are overloaded with information. So it's important to get your marketing material read immediately, otherwise it will get binned.
Using a headline that shows what is in it for the customer will get your message read.
Business owners wonder what to say in a headline.
You give your customer a powerful benefit to them. This will drag the reader into reading your material.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Just by changing your headline you can increase your responds by 1700%!
You ask the majority of people and they all say that the only read the article if the headline grabs them. That's how important a headline is.
Give the reader a interesting headline and first paragraph and more than likely they will read the rest of the article. If you haven't grabbed the persons interest in those vital seconds - you'll have lost the reader.
Using A Intriguing Headline
Tell the customers what you are trying to sell. Always, always make sure that your healine is compelling to the reader. Tell them 'what is in it for them'. How it can benefit them.
You probably will look at headlines in a different way now.
But how do you write good headlines?
Imaging speaking directly with your prospect - what would you say to them? You have to find out what they want and then use this in the headline.
Your headlines should give your clients a BOLD PROMISE that your business or product can do for them.
"If you are not totally happy with your 'Purchase' we will refund 100% of your money - no questions asked."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
If you can learn about using the right marketing you'll get more customers - guaranteed.
Use these steps to write a great headline:
* List all the pros and cons of your product or services.
*Why should I buy from you and not your competitor?
*What's so special about your product/service?
Use headlines in your marketing materials and you'll attract more customers.
99% of businesses make this mistake and it will cost their business thousands of pounds in lost revenues.
Using a grabbing headline.
Yes really. It's that simple. You need to attract attention.
Your ad needs to be the one piece of information your customer reads today.
People are overloaded with information. So it's important to get your marketing material read immediately, otherwise it will get binned.
Using a headline that shows what is in it for the customer will get your message read.
Business owners wonder what to say in a headline.
You give your customer a powerful benefit to them. This will drag the reader into reading your material.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Just by changing your headline you can increase your responds by 1700%!
You ask the majority of people and they all say that the only read the article if the headline grabs them. That's how important a headline is.
Give the reader a interesting headline and first paragraph and more than likely they will read the rest of the article. If you haven't grabbed the persons interest in those vital seconds - you'll have lost the reader.
Using A Intriguing Headline
Tell the customers what you are trying to sell. Always, always make sure that your healine is compelling to the reader. Tell them 'what is in it for them'. How it can benefit them.
You probably will look at headlines in a different way now.
But how do you write good headlines?
Imaging speaking directly with your prospect - what would you say to them? You have to find out what they want and then use this in the headline.
Your headlines should give your clients a BOLD PROMISE that your business or product can do for them.
"If you are not totally happy with your 'Purchase' we will refund 100% of your money - no questions asked."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
If you can learn about using the right marketing you'll get more customers - guaranteed.
Use these steps to write a great headline:
* List all the pros and cons of your product or services.
*Why should I buy from you and not your competitor?
*What's so special about your product/service?
Use headlines in your marketing materials and you'll attract more customers.
About the Author:
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
Posts
No comments:
Post a Comment