Commenting on blogs, forums and online communities is one of the best ways to generate leads for your business. You can build a lot of back links for your website by being active in these forums and communities; even though a lot of these links will be ignored by search engines, these links will give potential customers many different ways to make their way to your website.
People are always asking me if they should use pay per click advertising along with SEO, when they are already doing well in search engine rankings. In a word, yes. There are a few different reasons why this is a good idea for any business.
If you are using pay per click ads while you are already showing up high in search engine result pages, your site gains more valuable screen real estate on these results pages. When you have a larger presence, your site gets more traffic; meaning more conversions and more profits for you. It's a simple thing, really - while it's not free, it can and does usually more than pay for itself in terms of revenue generated by your website. The second compelling reason is that pay per click advertising lets you use many different keywords or key phrases at the same time, whereas SEO is geared towards a small number of terms. As any website owner knows, it's hard to get a good search engine ranking for several different keywords or key phrases at the same time. You can specify which search terms your ad will show for with PPC ads; giving you a lot of flexibility and giving you exposure to a broader potential audience.
As you are probably aware, a blog is a sort of online journal. One of the best things about having a blog on your site is to build your brand and establish yourself as an expert in your field. Many blogs have allowed entrepreneurs to become a dominant force in their niche market and a source of information for others. While it takes effort and a long term strategy, blogging can be a very powerful tool.
Using your blog for long tail SEO is also an effective tactic. Long Tail SEO is the use of a larger number of keywords and key phrases which are commonly used by people searching for the sort of product or service which you have to offer. A lot of website owners don't know that the keywords that they use for their business are not necessarily the ones that all of their potential customers may be using. For example, if you are a plumber in Melbourne, you probably have optimised your site for a key phrase along the lines of "plumber Melbourne". This is a good idea and I'd do so myself. However, there are an awful lot of people searching with phrases like "cheap plumber Toorak" or "fix broken tap" among others. If you have a blog, you can post entries regularly focused on different keywords and key phrases depending on the specific topic you are writing abut in your post.
So as a site owner, what does all of this mean for you? Your site will start coming up higher in search engine rankings for several different search terms, giving you a lot of extra traffic. This traffic can add up over time. If you do have a blog, how can you possibly come up with all of the content that you'll need? There are a couple of ways to make this a possibility:
1. Get Someone To Write It For You. You can find writers on Guru.com or Elance.com and you could also find freelance writers to write blog post on topics that you either specify or instruct them to look up for you. If you're looking to become a thought leader, the problem with this might be that the actual content that they're developing is not the peak content that you need to put out there in order to be considered a thought leader. So, you might need to put in your own time to do that, or you might have to edit the post of other people in order to produce the content
2. Recycle content. You can re-use content like brochure copy, articles from newsletters and the like. You'll basically be leveraging this content to get broader exposure.
Blogging can provide website owners with a great means of traffic generation, as long as they have a plan for the future of their website or business and are willing to stick with it. You can learn more about using blogging effectively at becomeablogger.com, which offers a series of how-to videos. Another good resource to use is entrepreneurs-journey.com by Yaro Starak, and Yaro is one of Australia's, if not the world's, most famous experts on blogging as a business tool.
People are always asking me if they should use pay per click advertising along with SEO, when they are already doing well in search engine rankings. In a word, yes. There are a few different reasons why this is a good idea for any business.
If you are using pay per click ads while you are already showing up high in search engine result pages, your site gains more valuable screen real estate on these results pages. When you have a larger presence, your site gets more traffic; meaning more conversions and more profits for you. It's a simple thing, really - while it's not free, it can and does usually more than pay for itself in terms of revenue generated by your website. The second compelling reason is that pay per click advertising lets you use many different keywords or key phrases at the same time, whereas SEO is geared towards a small number of terms. As any website owner knows, it's hard to get a good search engine ranking for several different keywords or key phrases at the same time. You can specify which search terms your ad will show for with PPC ads; giving you a lot of flexibility and giving you exposure to a broader potential audience.
As you are probably aware, a blog is a sort of online journal. One of the best things about having a blog on your site is to build your brand and establish yourself as an expert in your field. Many blogs have allowed entrepreneurs to become a dominant force in their niche market and a source of information for others. While it takes effort and a long term strategy, blogging can be a very powerful tool.
Using your blog for long tail SEO is also an effective tactic. Long Tail SEO is the use of a larger number of keywords and key phrases which are commonly used by people searching for the sort of product or service which you have to offer. A lot of website owners don't know that the keywords that they use for their business are not necessarily the ones that all of their potential customers may be using. For example, if you are a plumber in Melbourne, you probably have optimised your site for a key phrase along the lines of "plumber Melbourne". This is a good idea and I'd do so myself. However, there are an awful lot of people searching with phrases like "cheap plumber Toorak" or "fix broken tap" among others. If you have a blog, you can post entries regularly focused on different keywords and key phrases depending on the specific topic you are writing abut in your post.
So as a site owner, what does all of this mean for you? Your site will start coming up higher in search engine rankings for several different search terms, giving you a lot of extra traffic. This traffic can add up over time. If you do have a blog, how can you possibly come up with all of the content that you'll need? There are a couple of ways to make this a possibility:
1. Get Someone To Write It For You. You can find writers on Guru.com or Elance.com and you could also find freelance writers to write blog post on topics that you either specify or instruct them to look up for you. If you're looking to become a thought leader, the problem with this might be that the actual content that they're developing is not the peak content that you need to put out there in order to be considered a thought leader. So, you might need to put in your own time to do that, or you might have to edit the post of other people in order to produce the content
2. Recycle content. You can re-use content like brochure copy, articles from newsletters and the like. You'll basically be leveraging this content to get broader exposure.
Blogging can provide website owners with a great means of traffic generation, as long as they have a plan for the future of their website or business and are willing to stick with it. You can learn more about using blogging effectively at becomeablogger.com, which offers a series of how-to videos. Another good resource to use is entrepreneurs-journey.com by Yaro Starak, and Yaro is one of Australia's, if not the world's, most famous experts on blogging as a business tool.
About the Author:
Author: David B. Ascot knows how to increase your sales lead generation results and you will discover the value of profitable online lead generation.
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