You've seen why your local business simply must have a website to stay competitive in today's digital, online world. And now you also know that simply putting up a website isn't enough; your company's website has got to show up very high in Google's search results, or you're just spinning your wheels and throwing money down the drain. So how do you get a website that's going to rank high in Google?
As you know there are many people in your area that are capable of building you a local business website. And if you go online you could probably find thousands more around the worldwho would happily put up a site for you. They will charge you anywhere from several hundred dollars to thousands of dollars to put up a site for you. But remember almost none of them will know ANYTHING about getting you listed at the top of page one with google.
Over the years website designers have become very very good at thier craft. That is they can offer you a business website that has all the fancy touches. They will build you a website that you will be proud to show to your friends.
And you won't get any customers because you won't place high in Google's search results. And that's all there is to it. I'm simply telling you how it is. Why? Because Google doesn't rank sites by how snazzy they are. Google doesn't care which site has the coolest rotating jpegs, the most innovative use of audio files, the most creative use of Flash software, or the prettiest pictures.
Or any of that stuff that "professional" web designers like to show off with and charge you big bucks for. In fact, not only does that stuff not help your ranking in Google, much of it can have an extremely negative effect on your ranking. It's the last thing you want to do if you're looking for customers for your local business on the INTERNET
So how does a business website satisfy google? They just want to find websites that are as close as possible to what the searcher is actually looking for. If I type in "Homewood Auto Repair" for instance google wants to send me to sites that are most relevant. Hopefully they will send me to sites that best match my desire for information about "Homewood Auto Repair".
Happily there are ways of building business websites that google likes a whole lot. Websites are "optimized" to rank highly. When we build websites for clients, we are sure to optimize in two ways. That is the hidden code on the page that humans don't see and the actual content of the website so as to rank very high in googles search results. The higher up you are the more traffic you get. The more traffic you get the higher you go up. This way you will stay up there.
Here's some more good news. You don't have to pay thousands of dollars for a website that makes your business a good amount of money. For less than a thousand dollars the right web designer can get you a great looking site that ranks very high in google and pulls in loads of customers and leads for your business. Do Not waste money on fancy bells and whistles, that's not what your customers are looking for.
As you know there are many people in your area that are capable of building you a local business website. And if you go online you could probably find thousands more around the worldwho would happily put up a site for you. They will charge you anywhere from several hundred dollars to thousands of dollars to put up a site for you. But remember almost none of them will know ANYTHING about getting you listed at the top of page one with google.
Over the years website designers have become very very good at thier craft. That is they can offer you a business website that has all the fancy touches. They will build you a website that you will be proud to show to your friends.
And you won't get any customers because you won't place high in Google's search results. And that's all there is to it. I'm simply telling you how it is. Why? Because Google doesn't rank sites by how snazzy they are. Google doesn't care which site has the coolest rotating jpegs, the most innovative use of audio files, the most creative use of Flash software, or the prettiest pictures.
Or any of that stuff that "professional" web designers like to show off with and charge you big bucks for. In fact, not only does that stuff not help your ranking in Google, much of it can have an extremely negative effect on your ranking. It's the last thing you want to do if you're looking for customers for your local business on the INTERNET
So how does a business website satisfy google? They just want to find websites that are as close as possible to what the searcher is actually looking for. If I type in "Homewood Auto Repair" for instance google wants to send me to sites that are most relevant. Hopefully they will send me to sites that best match my desire for information about "Homewood Auto Repair".
Happily there are ways of building business websites that google likes a whole lot. Websites are "optimized" to rank highly. When we build websites for clients, we are sure to optimize in two ways. That is the hidden code on the page that humans don't see and the actual content of the website so as to rank very high in googles search results. The higher up you are the more traffic you get. The more traffic you get the higher you go up. This way you will stay up there.
Here's some more good news. You don't have to pay thousands of dollars for a website that makes your business a good amount of money. For less than a thousand dollars the right web designer can get you a great looking site that ranks very high in google and pulls in loads of customers and leads for your business. Do Not waste money on fancy bells and whistles, that's not what your customers are looking for.
About the Author:
If you would like to get information on how to get free customers from Google to your local business then download David McCammons' report Business Website. He has also included more detailed information here Local Business Website on how to set up your website today.
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