Wednesday, October 8, 2008

Blog Posting Tutorial

By Don Bethune

How to write the perfect blog post. This is something that can be accomplished quite easily even if you are not a gifted writer. If you follow these steps, you will have outstanding blog posts that will bring you targeted website traffic and visitors to your page will want to read more.

Start by thinking about the readership you are after and what they care about. For example parents have interests that differ greatly from those of their children. You must get to know the interests of your readers in order to choose topics and writing style.

Also, you should try to write your blog posts about topics that are interesting to your target audience and that may attract new readers to your site. Perhaps you could put a new spin on a current headline that has been recently drawing a lot of attention. Try to write something that your readers actually want to read.

It is best to have a specific purpose for your site. Is your goal to inform? Are your trying to entertain your readers? Maybe you just want to make them think? Set the appropriate tone (serious? humorous?). With a clear purpose and appropriate tone, visitors will know right away whether your site is right for them and you will be able to give those who stay exactly what they want.

How to write the perfect blog post. One area where bloggers often miss the mark is on length. Your blog post should be short and sweet. Most readers will be turned off when presented with a lengthy blog post and will simply not read it. Try to keep your blog post at a readable length. Your goal is to keep readers on your site and wanting to come back daily to read your new posts.

The key to a good blog posting is key words. The more you postings are sprinkled with key words the larger your audience will be. Website monitoring and other tools can help you determine what keywords have attracted readers to your site. And these tools can help discover new keywords that will increase the size of your readership. It is important to evenly distribute keywords throughout your postings and ensure the article reads smoothly and that the keywords fit naturally.

Finally, differentiate yourself from your competition. Do not bore your readers with a rehash of things they have likely read on another site. If liked what you read in another article, try spinning the ideas in your own way. Be sure to keep your material current and unique.

Blog Posting. Know the purpose for your site, keep your readers' interest in mind, and update your site regularly with new and interesting material. Avoid wordiness, differentiate your site, and evenly distribute keywords within your postings. You can produce great blog postings by following this simple tutorial.

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