Monday, December 29, 2008

Edu Still Among Best Text Links

By Steve Prylon

Search engines value the links pointing to your site as votes . This is how they determine what your site is about, and the importance and relevance of your site in relation to those words. Links from high PageRank sites are considered bigger votes. And votes from trusted and authority sites are also considered more valuable. Links from a .gov or .edu are trusted sites, and will be considered a stronger vote by the search engines.

The fact that .edu text links are rated higher is mostly not in dispute, but occasionally there is a SEO provider that disagrees. In fact, there are a few successful industry players that insist that .edu links have no more value than any other type link. Ad Edutextlink.com we disagree. We have run test after test and the results clearly show that .edu text links are valued higher than others by search engines.

If you do any random search, you will very often see .edu and .gov sites ranking in the top 10, even when they are not the most relevant, or even when they are outdated. This is more proof that they are not treated the same as a .com or .net.

When you think about .edu links and what makes them rank higher, the answer is clear. If a new university were to open tomorrow, links from that site likely wouldn't have much weight or value. But most of the .edu sites are very mature, huge, trusted sites that are full of information. And they have tens of thousands of inbound links and high PR. This is why the search engines are placing a weightier value on these links.

Its possible that the one or two lone SEOs that deny this value are confused. As long as we keep seeing great results, as long as our clients are rising up swiftly in search, as long as the links are in quality content, we will continue to sing the praises of a .gov or .edu link.

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