Pay per click advertising is offering an exciting new trend in Internet marketing. The search engines have at last found a way to make money with online marketing. What do we mean by this?
Let us pause for a moment to reflect on the way advertising used to be done. You would simply place an ad with a company, pay them for running it and it would be exposed to many people.
This could be in several medias; radio, TV, newspaper or online on a web page. The price would be for running the ad for a limited time, and would make it available for all to see. Finally somebody saw the light and figured out that there should be a better way to market online. Of course not all marketing methods gave the same amount of exposure to an ad. For example a busy website would give a lot of exposure to an ad, so why not have a system in place where both advertiser and host could make money?
Well it might not be the brightest idea to raise advertisers prices, you might find that it backfired in your face and business would suffer.
Business might not pick up and your site's reputation would suffer. Enter the idea of pay per click advertising. The advertiser writes a small ad based on a good performing keyword. Then they submit it to the search engines, the ad will come up when its keyword is searched for. Every time a searcher clicks through on the ad the advertiser will pay a small fee to the search engine. This means both advertisers and host make money.
Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.
Of course many people will still associate Google and Google Adwords with pay per click advertising and tend to ignore the other engines out there. However there are other significant engines. The biggest names are Yahoo Search, Microsoft Adcenter, and Search Feed, to name just a few pay per click engines. To make more money marketers should try some of these other engines as well as Google and Google Adwords.
Using many different strategies to bring in traffic is a smart thing to do. Using multiple pay per click methods will help to boost your business and help you to make substantial profits.
Let us pause for a moment to reflect on the way advertising used to be done. You would simply place an ad with a company, pay them for running it and it would be exposed to many people.
This could be in several medias; radio, TV, newspaper or online on a web page. The price would be for running the ad for a limited time, and would make it available for all to see. Finally somebody saw the light and figured out that there should be a better way to market online. Of course not all marketing methods gave the same amount of exposure to an ad. For example a busy website would give a lot of exposure to an ad, so why not have a system in place where both advertiser and host could make money?
Well it might not be the brightest idea to raise advertisers prices, you might find that it backfired in your face and business would suffer.
Business might not pick up and your site's reputation would suffer. Enter the idea of pay per click advertising. The advertiser writes a small ad based on a good performing keyword. Then they submit it to the search engines, the ad will come up when its keyword is searched for. Every time a searcher clicks through on the ad the advertiser will pay a small fee to the search engine. This means both advertisers and host make money.
Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.
Of course many people will still associate Google and Google Adwords with pay per click advertising and tend to ignore the other engines out there. However there are other significant engines. The biggest names are Yahoo Search, Microsoft Adcenter, and Search Feed, to name just a few pay per click engines. To make more money marketers should try some of these other engines as well as Google and Google Adwords.
Using many different strategies to bring in traffic is a smart thing to do. Using multiple pay per click methods will help to boost your business and help you to make substantial profits.
About the Author:
Brian Basch is an experienced pay per click advertising marketer. If you need ppc advice, you should strongly consider visiting www.propayperclickmanagement.com to discover how they can help you with your ppc management.
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