Long suffering marketers would know that email marketing is not as easy as it sounds. While building an email list, patience is one virtue you must possess. It is true that email lists with thousands of email addresses are readily available in the market. The real challenge, however, is to create a sizable opt in list.
The hard truth is that, you are one among thousands of online marketers who are transferring mails to the similar lists which you have. Even if your offer is great, chances are more where your e-mail will not be read. So the main thing is you must be able to create a positive impact on the handful of people.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
You can also build your own email list by collecting the visiting cards of the senior executives who drop in at your trade show counters to make enquiries. In case you have purchased an email list, it is a good practice to send emails to only the addresses that are OK with receiving emails.
Ask you subscribers what kind of emails they would prefer to receive. This would make them feel good and you will avoid displeasing them with your emails. The content of the emails and newsletters should not be explicitly promotional if you wish to keep people from opting out of your email lists. Regular monitoring of the email marketing campaign reports would give you an idea of the content or offers that work best with your subscribers. When subscribers choose to opt out of your email list it is quite natural to feel demoralized. However, the feedback these people leave behind will give you a clear picture of why subscribers choose to opt out. So make sure you capture their valuable feedback by requesting them to fill an optional feedback form. You will be surprised to see the findings.
If you don't want your subscribers to opt-out of your list then take all the necessary steps to ensure that your mails do not bother them. The most common dilemma that most of the subscribers face is mixing up the data fields, or leaving an important field blank. So it is better to offer them with a question while signing up, as to how many e-mails they would like to receive per day or per week. The success of an email marketing campaign depends mainly on the number of prospects that you retain.
The hard truth is that, you are one among thousands of online marketers who are transferring mails to the similar lists which you have. Even if your offer is great, chances are more where your e-mail will not be read. So the main thing is you must be able to create a positive impact on the handful of people.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
You can also build your own email list by collecting the visiting cards of the senior executives who drop in at your trade show counters to make enquiries. In case you have purchased an email list, it is a good practice to send emails to only the addresses that are OK with receiving emails.
Ask you subscribers what kind of emails they would prefer to receive. This would make them feel good and you will avoid displeasing them with your emails. The content of the emails and newsletters should not be explicitly promotional if you wish to keep people from opting out of your email lists. Regular monitoring of the email marketing campaign reports would give you an idea of the content or offers that work best with your subscribers. When subscribers choose to opt out of your email list it is quite natural to feel demoralized. However, the feedback these people leave behind will give you a clear picture of why subscribers choose to opt out. So make sure you capture their valuable feedback by requesting them to fill an optional feedback form. You will be surprised to see the findings.
If you don't want your subscribers to opt-out of your list then take all the necessary steps to ensure that your mails do not bother them. The most common dilemma that most of the subscribers face is mixing up the data fields, or leaving an important field blank. So it is better to offer them with a question while signing up, as to how many e-mails they would like to receive per day or per week. The success of an email marketing campaign depends mainly on the number of prospects that you retain.
About the Author:
Jeff Dedrick is a successful business entrepreneur who has 25 years of experience in business marketing . Jeff now devotes all his work time to his new website http://www.LeadsAndListBuilding.com where you can learn the secrets of building a successful opt-in list. Visit LeadsAndListBuilding.com and learn more about List Building Secrets.
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