More and more copywriters are looking into freelance copywriting because of the freedom it offers. If you're interested in freelance copywriting, then here are some ideas to help you see what's involved in freelancing.
1. Know when and how to say "no." Freelance copywriters have to know when to say "no." Sometimes your schedule is overloaded and you can't take on any new projects. Other times your clients have terrible ideas on how to market their product, so you have to correct them, gently of course. Remember that you're the professional and they are not, that is why they are hiring you, so don't be afraid to voice your ideas.
Sometimes clients will insist on a particular point, if this is the case then you have to learn how to compromise without surrendering. Learning how to manage persistent clients will make your life a lot easier. There are also situations from which you just need to walk away. These kinds of clients are not worth the money or the time.
2. Be polite, persistent, and positive. Always be polite with your client and listen to their desires intently. You need to be persistent on two accounts: Looking for work, and sticking by your ideas. This will help your success greatly.
3. Become a constant learner. The most successful copywriters understand that you can never stop learning. You must be learning how to improve the quality of your copy constantly. This keeps you competitive and will help you climb the ladder of success. There is plenty of material out there, so go out and start learning how to be the best at what you do.
4. Take time to relax. Getting away from a stressful work environment is one of the main reasons copywriters switch to freelancing. So make sure not to make your new work environment equally as stressful! Set aside time to relax, write it into your schedule and stick to it. Not only will this help you lead a happier life, but consistent relaxation will also help you write better. So in the end, you'll be more productive, happier and writing better copy if you take time to rest.
5. Learn to keep a positive attitude. In order to be successful, you have to love your job, even in the hard times. If you let the stress of your work consume you, then you will come to hate your job and miss out on all the great opportunities that freelancing has to offer. So learn to keep a positive attitude now.
6. Nurture your personal life. A successful person is also a well-rounded person. You need to have a well-nurtured personal life for you and your family's emotional health. Even though you're working to be more successful as a copywriter, your personal life is far more important than your occupation. If you become super successful but neglect your friends and family, then all you have is a really nice empty house.
7. Always practice honesty and good ethics. This is really important, you need to be a person of honesty and integrity. Don't make any promises you can't keep. Tell your clients if you're failing to live up to your agreement and try to make recompense. Never compromise on your integrity just to get a project. And always be ethical in conducting your business arrangements.
8. Learn to manage your business well. Freelance copywriters are their own bosses and run their own businesses. Make sure to read up on how to run a small business and manage your accounts well.
Be up to date on the most recent ethical standards, laws, and tax reforms. Make sure you're also aware of the current pricing structures. Learn new effective ways of negotiating and looking for better ways to keep your business organized.
9. Don't take rejection personally. Your value as a person does not reside in what you do or how much money you make. Remember this when clients reject your bids. Keep a professional composure and know that there are plenty of reasons outside of your ability to write copy that someone would reject your bid.
10. Never miss a deadline. As a freelance copywriter you cannot afford to miss deadlines. Failing to miss deadlines will severely hurt the success of your business, so make sure to manage your time well.
Hopefully this article helped you better understand the word of freelance copywriting. There is plenty of information out there if you're interested in learning more about freelance copywriting.
1. Know when and how to say "no." Freelance copywriters have to know when to say "no." Sometimes your schedule is overloaded and you can't take on any new projects. Other times your clients have terrible ideas on how to market their product, so you have to correct them, gently of course. Remember that you're the professional and they are not, that is why they are hiring you, so don't be afraid to voice your ideas.
Sometimes clients will insist on a particular point, if this is the case then you have to learn how to compromise without surrendering. Learning how to manage persistent clients will make your life a lot easier. There are also situations from which you just need to walk away. These kinds of clients are not worth the money or the time.
2. Be polite, persistent, and positive. Always be polite with your client and listen to their desires intently. You need to be persistent on two accounts: Looking for work, and sticking by your ideas. This will help your success greatly.
3. Become a constant learner. The most successful copywriters understand that you can never stop learning. You must be learning how to improve the quality of your copy constantly. This keeps you competitive and will help you climb the ladder of success. There is plenty of material out there, so go out and start learning how to be the best at what you do.
4. Take time to relax. Getting away from a stressful work environment is one of the main reasons copywriters switch to freelancing. So make sure not to make your new work environment equally as stressful! Set aside time to relax, write it into your schedule and stick to it. Not only will this help you lead a happier life, but consistent relaxation will also help you write better. So in the end, you'll be more productive, happier and writing better copy if you take time to rest.
5. Learn to keep a positive attitude. In order to be successful, you have to love your job, even in the hard times. If you let the stress of your work consume you, then you will come to hate your job and miss out on all the great opportunities that freelancing has to offer. So learn to keep a positive attitude now.
6. Nurture your personal life. A successful person is also a well-rounded person. You need to have a well-nurtured personal life for you and your family's emotional health. Even though you're working to be more successful as a copywriter, your personal life is far more important than your occupation. If you become super successful but neglect your friends and family, then all you have is a really nice empty house.
7. Always practice honesty and good ethics. This is really important, you need to be a person of honesty and integrity. Don't make any promises you can't keep. Tell your clients if you're failing to live up to your agreement and try to make recompense. Never compromise on your integrity just to get a project. And always be ethical in conducting your business arrangements.
8. Learn to manage your business well. Freelance copywriters are their own bosses and run their own businesses. Make sure to read up on how to run a small business and manage your accounts well.
Be up to date on the most recent ethical standards, laws, and tax reforms. Make sure you're also aware of the current pricing structures. Learn new effective ways of negotiating and looking for better ways to keep your business organized.
9. Don't take rejection personally. Your value as a person does not reside in what you do or how much money you make. Remember this when clients reject your bids. Keep a professional composure and know that there are plenty of reasons outside of your ability to write copy that someone would reject your bid.
10. Never miss a deadline. As a freelance copywriter you cannot afford to miss deadlines. Failing to miss deadlines will severely hurt the success of your business, so make sure to manage your time well.
Hopefully this article helped you better understand the word of freelance copywriting. There is plenty of information out there if you're interested in learning more about freelance copywriting.
About the Author:
For tips, tricks, and tactics of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.
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