Wednesday, December 31, 2008

Lead Generation Can Help Your Mlm Business

By Jeff Dedrick

Lead generation is the latest buzzword in marketing and is even being touted as the future of targeted advertising. Several businesses in myriad different fields have tasted incredible return on investments (ROI) and soaring sales figures using online lead generation. MLM businesses are not far away either. Nowadays, more and more MLM businesses are using online lead generation in order to get quality MLM leads.

And the truth is that, the life of any MLM business is the constant supply of leads. Though the cost might seem expensive, it is also possible to generate free leads online. Free MLM leads also help you to boost your return on investment (ROI).

One of the more popular ways of generating leads, with today's generation, is video marketing. All you need to do is to create a few videos and post them on free sites such as you tube. These videos attract an astonishing number of visitors and the leads generated are mostly good quality leads. By good quality leads I mean pre-qualified leads that have a higher chance to get converted. Adding interesting tips and information to the videos will get a viewer's attention for longer. You can use the same technique on your website as well, where you can post short video presentations that answer frequently asked questions. The more clarity the visitors find in your information, the more they'll trust you. The credibility of your online MLM business is what actually decides its fate.

To increase the traffic to your site you must add relevant and targeted keywords, this helps your site to rank higher in SE's. By attracting quality traffic, the chances getting leads are more. A successful business must realize this and struggle hard to create a strong web existence. So now, how to create a strong web presence? The answer is simple; your website must be able to tackle the visitors' concern. A MLM website must be informative and attractive enough to capture leads through forms such as 'Contact Us' or 'FAQ'.

You can also consider adding a call back option where interested visitors can leave their numbers and request you to call them back as per their convenience. You could also create a free blog and generously post useful information there related to the products or services you market. An informative blog which is updated regularly is sure to bring you a steady supply of MLM leads.

Submitting Press Releases and posting article (with rich keywords) also help you to generate quality leads to your site. The article must contain information which is relevant to your niche and the Press Release must be remarkable. You must include'Media Contact' in the PR. This helps you in two ways, the first thing is it helps to build a strong link back to your website and increase search engine rankings. And the second benefit is, out of 10 people at lease 3 who read you articles and PR will visit the website, and some may even contact you directly by getting info from Media contact. You can generate hundreds of leads by making implementing these kinds of strategies.

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