Friday, December 26, 2008

MLM Website Design for Success

By MLMAbsolute

Website design is the most crucial tool in your online business. A bad website will piss people off, and a good website will attract and retain visitors and convert traffic into sales. Here are 5 steps to website design for your MLM business.

Step 1: Naming your Website

First, you need to choose and purchase a domain name that is relevant to your website topic. Try to use keywords that receive high traffic, as they are likely to be ranked higher by search engines.

Step 2: Match the Colors.

You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.

While you want to draw your readers attention to certain areas, you should refrain from using too much colors and bolds as it will reverse the benefits of using it. Too many colors and bolds will distract and confuse your readers. Use it appropriately in areas and information that may contribute to a sale.

Step 4: Structure of Content

It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.

Step 5: Opt-In Form

It is important to get contact information from your visitors. Because not all visitors will buy the first time they visit your website. And you also need to follow up with everybody who came into your website. These are targeted leads. You can install an opt-in form to capture the information.

After having done many websites, I realize a potential trap that all business owners face when they build their own website. That is the adding of fancy gadgets into the website. But remember, you should focus on building your traffic and improve on your contents before adding fancy gadgets trying to impress your visitors.

One other test you should do before you can say your website is successful is testing. You need to test the conversion rate of your website. Do a A/B testing of your website to see which website design works better in converting

There is no point of having a beautiful site if nobody visits it and buys from it.

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