Friday, December 26, 2008

How Can You Reach A Lot Of people In A Hurry

By Mike Schwartz

The most important thing to your home business is to get plenty of visitors to your site. To get the results you are looking for you have to drive lots of traffic to your site. A great way to do that is by using ezine advertising.

Ezine ads can cost as little as 8 or 10 dollars and can go as high as 1000's depending on the size of the list that it is going out to. So what is an ezine and why does it work so well? An ezine is an electronic magazine that is delivered to people that subscribe to a list via e-mail.

You get the word ezine by taking the E from electronic and the zine from magazine. They are also called newletters. Almost all ezines are delivered by e-mail.

The only people that recieve ezine are subscibers that request them. They don't have anything to do with spam or unsolicited e-mail. People that want to recieve ezines respond to the ads in them.

The reason that ezines work so well is because they go out to a targeted group of readers. When you match your offer to the right targeted audience you can be very successful with ezines. That's the big secret using ezines, targeting the right audience.

Ezines have highly motivated readers and your goal is to put your ad in front of them. So what are some of the different types of ezine ads? You have probably heard about solo ads, sponsor ads, and classified ads, so let's look at them.

* Solo Ads- These are simply e-mail ads that are sent out to everyone on the publishers list and contain only your offer. Since it only contains your offer you will get a greater response.

* Sponsor Ads- This type of ad is seen by everyone and appears at the top of the ezine.

* Classified Ad- These ads are like a newspaper ad containing some text and a link to click on. These are cheap ads but don't work as well as a solo ad.

If you are just starting or have an existing home business I recomend using ezines for your advertising.

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