In sales, customer are your lifeline. Therefore, you need to maintain contact with them for many purposes. You can contact them for feedback survey, product updates, or upcoming promotional events.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Pro
Take note of some points in order to make your emails professional.
- Who is it from?
People will typically the sender of the Email before opening the mail. Therefore you should get a nice email address. Try not to use free email accounts from Yahoo, Msn, or Google. Let the readers identify you easily through your email adress. You can use emails like sales@yourcompanyname.com. This can be done very easily with your website hosting server.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Message text
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Increase The Effectiveness of Your Email
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Instill Urgency
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Know your limits
In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Pro
Take note of some points in order to make your emails professional.
- Who is it from?
People will typically the sender of the Email before opening the mail. Therefore you should get a nice email address. Try not to use free email accounts from Yahoo, Msn, or Google. Let the readers identify you easily through your email adress. You can use emails like sales@yourcompanyname.com. This can be done very easily with your website hosting server.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Message text
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Increase The Effectiveness of Your Email
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Instill Urgency
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Know your limits
In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails.
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. To learn more about Email Marketing, click here to find out more. We bet you will like it!
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