Website conversion can be and some believe it is more important then website traffic. It is because with the same amount of traffic you are getting you can make more money just by changing a bit your website.
With Analytics you can look into other forms of online marketing to assess their effectiveness. You can track the number of visitors from a specific advert that go on to make a purchase at your site. This information will tell you if the advert is worth the cost you are paying, it could also allow you to make accurate predictions about how a change in your advertising budget would effect profit levels. Other forms of marketing such as email campaigns and pay-per-click advertising can also be tracked so you can continually improve your marketing efforts to make them more profitable.
Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs
Increasing your website's conversion rate should be your top priority before spending your time and money on Search Engine Optimization, or Search Engine Marketing. It is true that traffic is essential. However, without a good conversion rate, the traffic that you paid for means absolutely nothing. This analytics and conversion strategy will dramatically increase your website conversion and produce massive amounts of new leads week in week out via your website. You would think that this strategy is a closely guarded secret because hardly anyone uses it.
Next, it will help you optimize your website for the search engines. One you have a pretty good idea of who your visitors are and which pages they visit the most, you can begin to optimize your website. You will want to take a look at the keywords that they are searching for and see which pages need to be better optimized for those keywords. There are so many improvements and adjustments that you can do with data that analytics populates for you. You just need to pick a few and work on them.
You only have one home page per site. This is the page that is displayed when the main URL is entered. Landing pages are totally separate pages, sometimes they are included in the site navigation but often times they are only accessible by direct entry of their specific URL.
Because you have actual facts about your visitors and their browsing patterns, you can better formulate how you will present your product or service to them. You will be able to track conversion based off of each page and the call to action thereon. This will in turn result in better sales optimization, where to pitch your product, and when. It will definitely lead to more sales and repeat customers.
Other sources for suggestions for landing pages might be your AdWords reports, Google Analytics or Google Webmaster Tools if you are using any of these services. They key here is to know what your visitors/customers are looking for and create optimized landing pages to capitalize on these phrases.
With Analytics you can look into other forms of online marketing to assess their effectiveness. You can track the number of visitors from a specific advert that go on to make a purchase at your site. This information will tell you if the advert is worth the cost you are paying, it could also allow you to make accurate predictions about how a change in your advertising budget would effect profit levels. Other forms of marketing such as email campaigns and pay-per-click advertising can also be tracked so you can continually improve your marketing efforts to make them more profitable.
Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs
Increasing your website's conversion rate should be your top priority before spending your time and money on Search Engine Optimization, or Search Engine Marketing. It is true that traffic is essential. However, without a good conversion rate, the traffic that you paid for means absolutely nothing. This analytics and conversion strategy will dramatically increase your website conversion and produce massive amounts of new leads week in week out via your website. You would think that this strategy is a closely guarded secret because hardly anyone uses it.
Next, it will help you optimize your website for the search engines. One you have a pretty good idea of who your visitors are and which pages they visit the most, you can begin to optimize your website. You will want to take a look at the keywords that they are searching for and see which pages need to be better optimized for those keywords. There are so many improvements and adjustments that you can do with data that analytics populates for you. You just need to pick a few and work on them.
You only have one home page per site. This is the page that is displayed when the main URL is entered. Landing pages are totally separate pages, sometimes they are included in the site navigation but often times they are only accessible by direct entry of their specific URL.
Because you have actual facts about your visitors and their browsing patterns, you can better formulate how you will present your product or service to them. You will be able to track conversion based off of each page and the call to action thereon. This will in turn result in better sales optimization, where to pitch your product, and when. It will definitely lead to more sales and repeat customers.
Other sources for suggestions for landing pages might be your AdWords reports, Google Analytics or Google Webmaster Tools if you are using any of these services. They key here is to know what your visitors/customers are looking for and create optimized landing pages to capitalize on these phrases.
About the Author:
Chris Jonathan can help you understand the process of analyzing your website data, and increase your website conversion.
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