The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
There are some pros and cons to each from each type of advertising but I think the concept that you must keep in mind is effectiveness. If something is free and it doesn't work very well then that is of no benefit to you. Compare that to a paid ad that works and I'll take the paid ad every time.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward.
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
There are some pros and cons to each from each type of advertising but I think the concept that you must keep in mind is effectiveness. If something is free and it doesn't work very well then that is of no benefit to you. Compare that to a paid ad that works and I'll take the paid ad every time.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward.
About the Author:
Now its time to you take a serious look at a legitimate internet home business model or just take a short video tour of author Kylon Trower's home based business office in beautiful Santa Clarita, CA.
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