One of the biggest hurdles for those involved in the internet marketing business is generating leads, preferably for free. It doesn't matter how great our website is, how revolutionary our product is or how affordable it is..... that is all for nothing if we are not attracting qualified visitors to our site.
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
I suggest that each time you use your webcam to produce a video, you check your settings. It is very sensitive to the light sources in the room and you might have to make adjustments with your drapes, etc. It's worth taking the extra minute to do this.
It is a good idea to have your website superimposed on your video every minute or so. You will do this during the edit stage. It can be done in both Windows MovieMaker and YouTube. Some think that as long as their website is shown on the YouTube page, that is good enough. However, if someone likes your video and forwards it to someone else, that person will have no way of connecting with you. If you put out a great video and it goes viral, then think of all that potential business you have just lost.
Most people do put their website on their YouTube page, but in many instances they are not doing it correctly. Your full website address with the http:// should be the very first thing you enter in your information box. If you put it at the end, it will not show on your page, as YouTube only shows the first line or two and if people want to read the entire notation, they have to click to read more.
Many people are very nervous about doing videos. My best advice to them is to be as natural as you can be. Just imagine that you were talking to a close friend and it was just the two of you in the room. Look directly into the camera and don't be afraid to smile or laugh. Show your personality!! Do as many practice videos as you need. You can just erase these after you have examined them to see how you can improve. You do not upload these practice videos, unless of course you are happy with them.
Dress according to the type of person you are trying to attract. Always keep in mind that our ultimate goal is to attract people to our website. Don't be shy about extending the invitation at the end of the video. Ask them outright to click on your link and enter their name and e-mail when they get there, so that you can provide them with valuable information.
So let's say you now have your first video up on YouTube..... to generate all these free leads you are going to have to maximize this video. Post it to other sites, such as your FaceBook or MySpace pages. Also blog about it. This is what the search engines are looking for.
Making videos can be lots of fun and you are building your business at the same time.
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
I suggest that each time you use your webcam to produce a video, you check your settings. It is very sensitive to the light sources in the room and you might have to make adjustments with your drapes, etc. It's worth taking the extra minute to do this.
It is a good idea to have your website superimposed on your video every minute or so. You will do this during the edit stage. It can be done in both Windows MovieMaker and YouTube. Some think that as long as their website is shown on the YouTube page, that is good enough. However, if someone likes your video and forwards it to someone else, that person will have no way of connecting with you. If you put out a great video and it goes viral, then think of all that potential business you have just lost.
Most people do put their website on their YouTube page, but in many instances they are not doing it correctly. Your full website address with the http:// should be the very first thing you enter in your information box. If you put it at the end, it will not show on your page, as YouTube only shows the first line or two and if people want to read the entire notation, they have to click to read more.
Many people are very nervous about doing videos. My best advice to them is to be as natural as you can be. Just imagine that you were talking to a close friend and it was just the two of you in the room. Look directly into the camera and don't be afraid to smile or laugh. Show your personality!! Do as many practice videos as you need. You can just erase these after you have examined them to see how you can improve. You do not upload these practice videos, unless of course you are happy with them.
Dress according to the type of person you are trying to attract. Always keep in mind that our ultimate goal is to attract people to our website. Don't be shy about extending the invitation at the end of the video. Ask them outright to click on your link and enter their name and e-mail when they get there, so that you can provide them with valuable information.
So let's say you now have your first video up on YouTube..... to generate all these free leads you are going to have to maximize this video. Post it to other sites, such as your FaceBook or MySpace pages. Also blog about it. This is what the search engines are looking for.
Making videos can be lots of fun and you are building your business at the same time.
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for a number of years. She was also self-employed as a Nutritional Consultant and Master Herbalist. She is currently a Health and Business Coach and operates her own internet marketing business from her home on Vancouver Island. Jan invites you to learn more about her at YouTube.com/1jinny.
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