Friday, January 30, 2009

The 4 Key Elements Of Multilevel Marketing Success

By Carlos Alston

These days there are an abundance of definitions of what network marketing is. My definition: multilevel marketing is a proven distribution model that enables people to send products and services through a network of other distributors and consumers . Doing this produces ongoing leveraged residual income. Both Donald Trump and Robert Kiyosaki dig this concept and recommend network marketing by the way.

Here are the essential element to a multilevel marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing

These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.

Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your multilevel marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your network marketing business.

Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.

Offering products and services - Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.

Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your multilevel marketing business success.

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