Prior to the rise of the internet as a major player in marketing, article marketing was considered to be useful for promotion in print media. The need for well-written articles has increased greatly with new online venues such as websites, ezines, and e-mail newsletters. Today, article marketing is even more powerful, due to these new means of communication.
Article marketing involves a writer providing well-crafted content for distribution to various e-publishers and websites and, in return, receiving a brief blurb about his or her business and contact information. A link to the business owner's website is generally included in these so-called "bios."
For a business owner, offering content for publication basically provides them with free ad space on thousands of websites all over the world. There is a compelling opportunity for exposure to the right customers in the right market, while the expense is next to nothing, which makes the practice a powerful and quite elegant method for a business's communication.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author's website to read more
An article will only be published if there is an established group of potential buyers already ready to read it. Readers seek out good content articles and you can use good articles as an chance to promote related products and services. Think about your other option. If you were to buy a database of comparably active leads you would pay considerably more! By taking just a small amount of time to write an article you've already provided all the investment needed.
A higher conversion rate can be achieved by business owners by incorporating a link to some specific information in the writer's bio. Writers should provide a link to an article further explaining the subject on their own website instead of a link to just the homepage. This will encourage readers to look for supplementary information on the subject.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author's web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author's web site.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
Article marketing involves a writer providing well-crafted content for distribution to various e-publishers and websites and, in return, receiving a brief blurb about his or her business and contact information. A link to the business owner's website is generally included in these so-called "bios."
For a business owner, offering content for publication basically provides them with free ad space on thousands of websites all over the world. There is a compelling opportunity for exposure to the right customers in the right market, while the expense is next to nothing, which makes the practice a powerful and quite elegant method for a business's communication.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author's website to read more
An article will only be published if there is an established group of potential buyers already ready to read it. Readers seek out good content articles and you can use good articles as an chance to promote related products and services. Think about your other option. If you were to buy a database of comparably active leads you would pay considerably more! By taking just a small amount of time to write an article you've already provided all the investment needed.
A higher conversion rate can be achieved by business owners by incorporating a link to some specific information in the writer's bio. Writers should provide a link to an article further explaining the subject on their own website instead of a link to just the homepage. This will encourage readers to look for supplementary information on the subject.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author's web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author's web site.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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