Thursday, January 1, 2009

Creating a Profitable Blog

By Randy The Hermit

There are quite a few ways that you can create an income from your blog. I will cover a couple here.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

These are two of many methods that can be used to create profits from your blog.

If your main goal is to sell advertising, you can either you can use a third party system to generate your income or recruit your advertisers yourself and keep all the money.

There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.

It also saves you the work of finding prospects to advertise on your blog.

Unfortunately, most people expect to make thousands a month with this type service and the are usually disappointed by much lower income.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative.

If you have been in the industry that covers the topic of your blog you might find this a bit easier to accomplish if you contact your existing contacts.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation.

Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

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