Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn't purchase it. The idea is to do this without actually "selling" "the mentioned product.
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again.
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again.
About the Author:
Craigslist expert shows you how to drive loads of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
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