These days there are an abundance of definitions of what multilevel marketing is. My definition: multilevel marketing is a proven distribution model that enables people to send products and services through a network of other distributors and consumers . Doing this produces ongoing leveraged residual income. Both Donald Trump and Robert Kiyosaki dig this concept and recommend multilevel marketing by the way.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a network marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your network marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your network marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your network marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Offering products and services - Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a network marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your network marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your network marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your network marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Offering products and services - Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics. This and other unique content 'network marketing business' articles are available with free reprint rights.
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