Carrie Wilkerson developed an audience of over 55,000 viewers, listeners, and subscribers in her very first year in online marketing by personalizing her presence.
Carrie was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. Rob interviewed the top information marketers in a series called "Future Of Information Marketing".
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
Carrie has achieved a remarkable level of success in a very short period of time. It is especially surprising for someone working part time in her very first online business. Carrie says people are making millions at the top while at the bottom, where most people are, people aren't making much at all. There is a lot of opportunity in the middle ground. The competition is heating up. People will need to build relationships to set themselves apart.
In the beginning, web pages were personalized with pictures. Then audio was the big thing. Recently, video is considered the essential media to make the user experience more real for the consumer. But Carrie says "I still think people want more. They want more personalization." She says that people don't want to do business with someone who is "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie was a high school teacher she figured out that different people have different ways of learning things. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." It's important to connect with people in the way that works for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If a person only sends out emails they will only be appealing to readers. If your strategy is exclusively audio, you will only get the listeners as your audience. With this in mind Carrie has developed 50 training videos. She is very happy to see that the people who watch her videos have a realistic sense of who she is. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly.
Carrie was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. Rob interviewed the top information marketers in a series called "Future Of Information Marketing".
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
Carrie has achieved a remarkable level of success in a very short period of time. It is especially surprising for someone working part time in her very first online business. Carrie says people are making millions at the top while at the bottom, where most people are, people aren't making much at all. There is a lot of opportunity in the middle ground. The competition is heating up. People will need to build relationships to set themselves apart.
In the beginning, web pages were personalized with pictures. Then audio was the big thing. Recently, video is considered the essential media to make the user experience more real for the consumer. But Carrie says "I still think people want more. They want more personalization." She says that people don't want to do business with someone who is "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie was a high school teacher she figured out that different people have different ways of learning things. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." It's important to connect with people in the way that works for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If a person only sends out emails they will only be appealing to readers. If your strategy is exclusively audio, you will only get the listeners as your audience. With this in mind Carrie has developed 50 training videos. She is very happy to see that the people who watch her videos have a realistic sense of who she is. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly.
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