When conversing with hundreds of chiropractors at business growth seminars I've spoken at over the past couple of years, it is apparent that many have been scammed by practice management consultants. The typical issue that I hear most often is that these "gurus" do not do what is promised and their marketing is very "black-hat" or deceptive. Truthfully, I don't have respect for people that need to mislead chiropractors or students to get them to join their agency. These guys typically are very good salesman but make empty promises in order to collect that several thousand dollar payday.
There's nothing wrong with paying for an expensive program when it yields results that make the payment worth wile. The price of a service should be comparable to the benefit that someone receives from the service. Only in a perfect world is this true, because there are chiropractic consultants out there charging an arm and a leg for no results. There are managers and consultants out there that do give equally to what they receive, but they're few and far between. Most of the time, what you get is a load of bull and fear-mongering. It's the classic tactic of scaring you into using their services. It's marketing at its worst. So how do we expect these people in turn to market our chiropractic businesses?
There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the "best" solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they're usually the jack of all trades, they're typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear.
You also need to find someone who has a true track record of satisfied consumers. You need to be able to read testimonials and meet people that have been helped by this group. If you can't find these things, you're probably reading scripted testimonials and seeing videos of actors playing "satisfied chiropractors". Don't be one of the DC's that gets the wool pulled over their eyes. Find the real-deal.
Start by doing an extensive Google search to get the real stats on these consultants. If you're looking for a chiropractic consulting coach who specializes in the only viable marketing strategy today of Web 2.0 and Social media marketing, you might want to search for "social media chiropractic marketing" and this very specific search might yield results that are actually of use to you.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
Ninety-five percent of chiropractic businesses don't know a thing about the power of Web 2.0, and the 5% that do are singing its praises. In fact, they're the only ones that are truly thriving right now, even in these hard times. When you choose to tap into the power of Web 2.0, you're putting yourself in the elite.
You will only find one consultant that specializes in this type of marketing who speaks worldwide to businesses about successful integration of social media. Truthfully, you could be the best chiropractor in the world but if you don't know how to market and massively spread your message in the new era, it doesn't matter.
There's nothing wrong with paying for an expensive program when it yields results that make the payment worth wile. The price of a service should be comparable to the benefit that someone receives from the service. Only in a perfect world is this true, because there are chiropractic consultants out there charging an arm and a leg for no results. There are managers and consultants out there that do give equally to what they receive, but they're few and far between. Most of the time, what you get is a load of bull and fear-mongering. It's the classic tactic of scaring you into using their services. It's marketing at its worst. So how do we expect these people in turn to market our chiropractic businesses?
There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the "best" solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they're usually the jack of all trades, they're typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear.
You also need to find someone who has a true track record of satisfied consumers. You need to be able to read testimonials and meet people that have been helped by this group. If you can't find these things, you're probably reading scripted testimonials and seeing videos of actors playing "satisfied chiropractors". Don't be one of the DC's that gets the wool pulled over their eyes. Find the real-deal.
Start by doing an extensive Google search to get the real stats on these consultants. If you're looking for a chiropractic consulting coach who specializes in the only viable marketing strategy today of Web 2.0 and Social media marketing, you might want to search for "social media chiropractic marketing" and this very specific search might yield results that are actually of use to you.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
Ninety-five percent of chiropractic businesses don't know a thing about the power of Web 2.0, and the 5% that do are singing its praises. In fact, they're the only ones that are truly thriving right now, even in these hard times. When you choose to tap into the power of Web 2.0, you're putting yourself in the elite.
You will only find one consultant that specializes in this type of marketing who speaks worldwide to businesses about successful integration of social media. Truthfully, you could be the best chiropractor in the world but if you don't know how to market and massively spread your message in the new era, it doesn't matter.
About the Author:
Want more qualified chiropractic New Patients? If you're tired of the same weak, outdated marketing strategies that your chiropractic consulting "guru" shoved down your throat, visit http://DCincome.com to learn the secrets your consultant wishes he knew..
Posts
No comments:
Post a Comment