Tuesday, December 2, 2008

Agel Enterprises ~ Why I Left

By Joshua Valentine

Agel Enterprises on the cover looks like a great opportunity for the average person to create success. They have hip and trendy looking products, flashy field leadership and a good story. What about Agel caused me to leave? What did I see that caused me to get out?

In Agel's scheme, each person's team members, who are recruited by him, are divided into two sections of bigger and smaller lines. The person gets $200 for recruiting someone into the bigger line or executive group, and gets $35 for recruiting someone into the lesser line or personal group. Besides this, he gets a commission based on the volume of products these team members sell. The amount of money he can make depends upon his ability to keep alive such a team. In other words, in order to stay alive in Agel's marketing system, one has to recruit people the way an army recruiter does during war times. Without this chain of paratrooper under him, the money a member earns is minimal. He just receives $6.50 for every two cases sold from his designated volume. A specific volume of products are automatically shipped to team members every month and charged accordingly. This system is known as autoship.

Agel Enterprises' products are considered an innovation in the field of nutrition. Its wonderful nutrients come decked up as enticing gels and are supposed to charm consumers as much by its taste as by its health benefits. That may be true. But its prices are not as seductive and are above the affordable range of most. About $200 worth of its products are necessary to provide a single individual with enough nutrition for one month. Prices are kept high enough to ensure the company's financial health above everything else.

Agel cannot be relied upon to provide a steady income. Income is dependent solely on the high number of enlistments one can make. In practical experience it is found that most people cannot manage it. Enlists drop out all the time. Though there could be small bursts of successes when team enrolment is high, it is disappointing most of the time.

Everything about Agel is mediocre. Their business plan is nothing to write home about. Nor are their products exceptionally good. It may not be a fraud because they are not cheating anyone. But then it is not very good also.

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