MSN, Yahoo, and Google have all generated fantastic advertising opportunities with the PPC or pay per click advertising model. These simple online advertising systems have enabled many businesses to dump untold millions of dollars into their advertising campaigns online. What happens all too often, though, is that these business people don't effectively use the PPC advertising model in a way that converts web searchers into sales and leads.
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Keywords in the fist line. The first line of your ad should have your most important keyword phrase in it. When you get only four lines of advertising for your ad including your display URL, the first line of your ad is the best chance you've got to grab the potential customer's attention. Your first line should grab attention and set your ad apart from all the other ads out there. It should tell the person searching that you've got exactly what they are looking for.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Take the time to use Google's Keyword tool to find keywords that are searched for often, but for which little competition exists. The right keywords will determine the prices you pay for your clicks.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Keywords in the fist line. The first line of your ad should have your most important keyword phrase in it. When you get only four lines of advertising for your ad including your display URL, the first line of your ad is the best chance you've got to grab the potential customer's attention. Your first line should grab attention and set your ad apart from all the other ads out there. It should tell the person searching that you've got exactly what they are looking for.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Take the time to use Google's Keyword tool to find keywords that are searched for often, but for which little competition exists. The right keywords will determine the prices you pay for your clicks.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!
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