Sunday, November 2, 2008

The Basics Of Article Marketing

By Rob Metras

When people use the Internetas a reference, to make travel arrangements, to shop, for work, school, or playthey often find themselves reading articles on a wide variety of topics. The term \"article marketing\" may well be unfamiliar to them, but it has had an effect on what they read and see.

What is article marketing? Well put in simple terms it is an effective way to promote an internet business website. Article Marketing is a website promotion and Internet marketing tool which posts articles written by a person on article syndication sites. This article is then republished by others on their website or blog. This leads to a wider reach of the article to people on the internet. Well this answers the previous question of what is article marketing. Many article syndication sites allow the writer to post his article for free.

Many readers who wish to reuse or include a particular article on their site are allowed to do so by article syndication sites but they impose some conditions. The condition could be that the person who uses the article should give credit to its writer and must retain any links given in the article. This increases the popularity of the writer as more and more people will read the article.

Articles are usually located by searching a directory, so choosing the right keywords for an article is vitally important. If a keyword is too unusual, it will only be searched for rarely; if it is too common, a particular article may get lost in the long list of matches that come up. It is worth taking some time to choose the best keyword for the article.

Articles are posted to directory sites, usually at no cost to the author. The directory owner usually places ads on article pages in order to earn income. The free posting encourages more people to share articles, which will make the directory a more popular destination. Running ads on the article pages helps both the authors and the site owners.

There are article directory marketing blogs which help the article writers as well as directory owners. They provide valuable tips and assistance to authors on what to write, how to write etc and guide them. There are internet marketing articles on the net and writers can seek assistance from them for writing tips.

At times the author of an article ,when he has an option to decide, takes over the control of the advertising space on the page where his article is posted. This results in control of advertisement on the said page. The author may not like to have any advertisement on his page, or if he wishes to put ads on his page then he get the earnings from the posted advertisements.

Articles for article marketing should be short. The best articles are about 400 to 600 words. People aren't looking for in-depth treatment of a subject; they want short articles that get to the point. At 400-600 words, authors can provide information without boring the readers. This will increase traffic to the articles.

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