Tuesday, October 28, 2008

Harnessing Viral Real Estate Marketing with MySpace

By Dr. Matthew Loop

Alright, some of you are probably wondering, "What the heck is viral marketing?" Let me clear something up fast. "Viral marketing" is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed.

It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it's very lucrative.

Take a look at this example: Imagine that you send an informational email to 100 people, and 15 people pass it on to another 100 and 15 of those do the same. What do you have pretty quickly? You've got hundreds of thousands of people who have received your precious information.

This, in a nutshell, is what viral marketing is geared to do. It disperses your marketing message to massive amounts of individuals that you wouldn't have reached with other conventional forms of media. When it comes down to it, viral marketing can basically transform highly-targeted prospects into apostles for what you are promoting.

Learning to utilize the social popularity of videos, games, comment graphics, and other things, you have the ability to reach-out to an infinite sea of MySpace friends, that would typically be beyond your marketing contact. I recommend utilizing a viral approach anytime you send messages, bulletins, comments, etc. to market. In the 30 video training series I've assembled, I demonstrate exactly how to do this, step-by-step for real estate professionals, chiropractors, mlm and network marketers, and many others.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

In actuality, I caution you against marketing directly on any of your profiles, as it can come across as "spammy" and will quickly turn your potential real estate prospects off. Additionally, MySpace will also delete your account, flag your email and take your IP address so you cannot participate on the network again.

And not only that, but MySpace will erase your account so that you can't participate in the network at all if you just look like a cheap solicitor. You simply want your profile to draw a huge friend list, in the easiest, timeliest way possible. Then you can market to your friends softly.

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