Today there's a plethora of labels for what multilevel marketing actually is. Here's my two cents: multilevel marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.
Here are the essential element to a network marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing
It might sound simple but fuggedabowd it! The hard edged reality is that only a small percentage of us out there really know how to effectively put these piece together for true network marketing success. And the network marketers who "get" this are the ones you keep hearing about year after year.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your multilevel marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your multilevel marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Selling products and service forms a core part of multilevel marketing because obviously if no one buys your network marketing products or services you have no business. You need to have some knowledge and comfort level around your product/service what it does and how effective it is and why your target market needs to have it. You don't need to know everything but you need to know enough to be able to represent the product and enough to know where to leverage your time and point people to additional information when they need more detail.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
Here are the essential element to a network marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing
It might sound simple but fuggedabowd it! The hard edged reality is that only a small percentage of us out there really know how to effectively put these piece together for true network marketing success. And the network marketers who "get" this are the ones you keep hearing about year after year.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your multilevel marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your multilevel marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Selling products and service forms a core part of multilevel marketing because obviously if no one buys your network marketing products or services you have no business. You need to have some knowledge and comfort level around your product/service what it does and how effective it is and why your target market needs to have it. You don't need to know everything but you need to know enough to be able to represent the product and enough to know where to leverage your time and point people to additional information when they need more detail.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics. You are welcome to reprint this article - but get your own unique content version here.
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